The best brands are simple and iconic; an apple, an M, a swish. What would you do if your designer presented you with a logo like these? Would you love it? Jump up and down with joy and tell everyone you knew how brilliant your design firm was? Probably not. What does that tell you? There’s a whole process that goes into developing a successful brand.
It’s the face you show the world. It makes you distinct from all the rest. Branding, with the logo or visual device that embodies it, is the cornerstone of your marketing efforts, the flag that rallies your troops, the first impression you make on your prospective customer. And, if it’s well conceived and executed, it makes an impression that will last.
Your brand should be iconic and recognizable in a split second. Of course, to do this you also need to have great brand placement. People have to see your brand many times before it registers and they really start to notice it. It has to be professional and well executed, and all that starts with a branding exercise/audit and strategy.
You don’t start with design, you start with the brand.
Brand Audit: So who are you and where are you in people’s minds? Where do you want to be and how are you going to get there? Who is your target market and who are your competitors? What are your strengths and weaknesses? Be honest about that last one! These are just some of the types of questions we ask in a branding exercise/audit.
Okay that’s easy, right? Then what?
Brand Strategy: We take those answers, read it a bunch of times, benchmark your industry, do a bunch of research, drink a bunch of coffee, have discussions and brainstorming sessions, and develop your brand strategy. Then we look at it and think, wow a lot of brain power went into that. But we are then in great shape to move ahead with your brand, developing great design and effective deliverables.
I bet you didn’t realize we do all that stuff, eh?
Creative Brief: After the brand strategy comes the creative brief. A creative brief is a document used by creative professionals and agencies to develop creative deliverables. How do we decide on deliverables? Well, we don’t just start pumping a bunch of stuff out, we focus on the desired key responses. You don’t want to tell the consumer what to do, you need to provide the correct stimulus in order to get the desired response.
Branding is the single most important tool in the communications toolbox. That’s why we spare no effort in getting it right. At TechnoMedia, the branding process begins with a thorough understanding of your business and ends with a logo that is truly iconic – a perfect simile for your business and what it stands for.
Contact us today and arrange to meet with our graphic designers and branding specialists. Together, we’ll ensure you make the right impression.