How do you expand the reach of a little company to a national and global market? Create strong brand assets and raise brand awareness.
CHALLENGE: To develop a strong brand and identity for marketing Cascumpec Bay Oyster Co to a larger audience and for the wholesale market, including restaurants, chefs and distributors.
SOLUTION: A great product deserves a great brand. TechnoMedia worked closely with the client to get to know them and develop an authentic brand that truly represents the company and product. We designed a friendly, trendy and approachable brand for a product that is not elite, but for everyone. This included branding, professional photography, grower cards, and a responsive eCommerce website with a content management system. In order to raise awareness, we had to develop a brand that was strong and recognizable. It had to connect with wholesalers and chefs and assure them they were buying and serving freshness, with quality oysters grown in perfect conditions.
We feel strongly that you cannot put your best forward for a client unless you truly understand their business. That is why so often we go out to experience it first hand.
It was easy to see that Cascumpec Bay Oysters Co. was a little company doing big things. We spent the day out on the boats with the harvesters creating image assets for their new marketing collateral. Having these image assets set the table to tell their story.
The Cascumpec Bay Oyster Company is a family-run and boutique-style oyster company located on Prince Edward Island on Canada’s Atlantic Coast. They grow oysters of the finest quality in a safe and sustainable way and work with other nearby growers with the same commitments to bring their product to market. Their focus is on quality, and these delicious oysters speak for themselves. Their company and their independent growers go the extra mile and their partners can attest to that. They are all oyster-loving people who go out of their way to find unique, high-quality oysters.
We told the story of a growing company, driven by pride, with the capacity to meet demand.
We designed new waterproof cards for oyster boxes, promotional brochure, t-shirt designs, product sheets, photography image assets and website.
“The website and photography have been key in getting more sales and giving us a professional appearance.”
~ Martin O’Brien, Owner