CHALLENGE: To develop a brand and identity for Hospice PEI that was both strong and calm at the same time, to reach a wider audience, encourage engagement and promote volunteerism and donations.
SOLUTION: TechnoMedia worked closely with the client to get to know them and develop an authentic brand identity. We designed a kind and approachable brand for people who either need help or want to help. This included a full redesign of their sitemap and content which had become cumbersome and unclear.
We developed branding, logo design, and a clean and friendly website with quick access to information. The new website includes a content management system making it possible for the organization to manage their content updates. We used warm, dream-like photography with a human element to connect with people in a hopeful and caring way to reassure them there is support available to them.