CHALLENGE: To develop an overall brand for the theatrical tour for promotion and advertising, signage, online products, website and print collateral, including logo, wordmark, branding and photography.
SOLUTION: TechnoMedia worked closely with our client to develop strong branding, logo design, photography, playbill, banner display system, website, online collateral, social media, and on-going support. The nationwide tour was a great success.
The theme of Canadian identity is explored through the speeches of Canada’s seventh Prime Minister, Sir Wilfrid Laurier, in this original theatrical piece. Created and directed by Thomas Morgan Jones, the play looks back on our past and the accomplishments of Laurier himself while simultaneously looking forward to our future. Set to original music, this highly physical performance is an inspirational blend of movement and sound that complement the insightful words of this celebrated leader.
We developed a strong brand to honour this iconic Canadian. The brand was applied to advertising, signage, online products and collateral, including logo and the overall look and feel. The photography was produced by our in-house photographer Heather Ogg. We designed and created educational materials, graphics for sharing on social media channels Facebook, Instagram and Twitter. We designed and developed a strong website presence and creative on-site signage for all tour sites. We are very pleased with the results and proud to have been a part of this wonderful project.
