At TechnoMedia we love event branding and designing collateral for the Island’s many festivals and events. We were excited to work with Old Home Week again this year, creating a new website and print collateral taking this Island tradition to a whole new level.
What really made this project sing? Professional photography. Old Home Week knows the importance of professional photography in marketing their event and their brand. You just can’t sell an event like this without visually engaging the user, pulling them in and showing them just how much is going on. You can’t just tell them, you have to show them that this event is top notch. And it really is.
The new website was reorganized with easy access to information so users can quickly find what they are looking for. It also includes blogging capabilities and social sharing for viral marketing. The tradition of Old Home Week is as rich and varied as the events and activities that make up the week itself. It is filled with tradition and innovation and a love for the excitement, challenges, exchanging of ideas, and ties between friends and family. We love Old Home Week and we hope you do too.