No one does potatoes better than Prince Edward Island.
CHALLENGE: The Department of Agriculture needed some new marketing collateral to promote the Province’s potato industry. They also needed a promotional website for their Made to Enjoy campaign.
SOLUTION: TechnoMedia welcomed the opportunity to develop new marketing assets for PEI Potatoes to engage more of the potato industry. We provided concept, design, photography and writing for a series of 6 pop-up banners. The banners were designed to be displayed either all together or in any combination depending on the audience. We also created Made to Enjoy campaign box creative for click-through ads and social media, and website which included a contest entry and winning numbers verification.
“We worked with TechnoMedia to design a series of banners that serve a wide range of functions for us – we use them everywhere! TechnoMedia took us through the entire process from start to finish, including the food photography. They spent a lot of time trying to understand our needs and our industry and were so patient throughout the project, and we are so pleased with the way they turned out. Thanks Blair and team!”
~Kendra Mills, Marketing Director, PEI Potato Board
