Client: Royal Star Foods – Tignish Fisheries Cooperative
Challenge: An ongoing project to create a new look for current marketing materials to attract a larger base of international clients.
Solution: Build on existing established brand with clean, modern design and professionally crafted photography. Reinforce the high quality of the product through photoshoots of day to day operations and the wide range of products available using in-house photography resources and a new modern design of all marketing materials including, website, social media, pocket folders and product sheets, packaging and tradeshow displays. Company profile sheets are produced in 5 languages.
We have worked with Royal Star Foods creating high-end photography assets on numerous occasions over the past nine years. Photography included documenting lobster boat fishing, processing, packaging, raw product and cooked food photography. The final images are used across all Royal Star Foods marketing including large format backdrops for trade show booths, product sheet kits collateral, the website and more.
Projects included photographing both raw and cooked lobster products in a studio setting using both natural and artificial light.
“We have been working with Blair and the staff at TechnoMedia since 1998. Their knowledge, expertise, professionalism and creativity have been invaluable to Royal Star Foods. We look forward to future projects with TechnoMedia and highly recommend them to everyone!”
~ Sally Gaudet
Visit the new Royal Star Foods website at royalstarfoods.com