CHALLENGE: Saint Dunstan’s University was ready for a website upgrade. They also faced the challenge of brand clarity. While it no longer operates as a university, Saint Dunstan’s University is now a charitable foundation supporting Catholic education. This was not clear on their website.
SOLUTION: TechnoMedia worked closely with Saint Dunstan’s University to gain a deeper understanding of who they are and then developed a full marketing plan and execution. Together with the client, TechnoMedia was able to clarify the SDU brand through key messaging and reorganization of information. We designed and developed a fully responsive website that is easy to use, with online application forms, and clearer key messaging. We also provided updated print design and professional photography.
Saint Dunstan’s University is a foundation and supports Catholic education for the people of the Diocese of Charlottetown in the following ways:
- Scholarships and Bursaries
- Funding a Catholic Studies professor at the University of Prince Edward Island
- Monetary support of the Roman Catholic Diocese of Charlottetown
- Preservation of SDU Place
- Creation and on-going develop of the Institute for Christianity, including numerous outreach programs, lecture series, etc.
- Requests for funding for a wide variety of Catholic related programs and initiatives
In addition, TechnoMedia will provide on-going support and services in executing SDU’s marketing plan via project management, promotion of events, content creation, photography, search engine optimization, and social media strategy and management.
Visit the new Saint Dunstan’s University website.
