The Island Walk was conceptualized by members of the non-for-profit organization Prince Edward Island Trails Inc. (Island Trails) and is an initiative of this volunteer-based organization.
CHALLENGE: In order to develop a tourism product with a presence that is on par with other well-known North American hiking trails like the East Coast Trail, Fundy Trail Parkway/Fundy Footpath, West Coast Trail, Pacific Crest Trail and Appalachian Trail, the client needed a completely new website build including trail segments, itineraries and mapping functionality.
SOLUTION: Working closely with our project partners at Versatile Management Group and The Lowther Group, TechnoMedia developed a website and photography that positions The Island Walk as a world-class experience.
The Island Walk website has great Search Engine Optimization and the best Content Management System available. It is responsive to provide an optimal viewing experience across a wide range of devices including mobile phones for hikers on the go, as well as tablets and desktop computers. It also includes a custom built interactive map utilizing Open Street Map, map segments, sections and itineraries. Walkers can share their Island Walk stories on the website blog via a “Share Your Island Walk Story” online form.
The website content and imagery is organized in a way that informs and educates visitors interested in long-distance walking treks on Prince Edward Island.
The Island Walk has been covered by numerous media outlets including The Globe and Mail, CBC, National Geographic and more.
