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TechnoMedia PEI

Atlantic Canada Graphic Design, Website Development, Photography

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The Island Walk photography

The Island Walk

The Island Walk was conceptualized by members of the non-for-profit organization Prince Edward Island Trails Inc. (Island Trails) and is an initiative of this volunteer-based organization.

CHALLENGE: In order to develop a tourism product with a presence that is on par with other well-known North American hiking trails like the East Coast Trail, Fundy Trail Parkway/Fundy Footpath, West Coast Trail, Pacific Crest Trail and Appalachian Trail, the client needed a completely new website build including trail segments, itineraries and mapping functionality.

SOLUTION: Working closely with our project partners at Versatile Management Group and The Lowther Group, TechnoMedia developed a website and photography that positions The Island Walk as a world-class experience.

The Island Walk website has great Search Engine Optimization and the best Content Management System available. It is responsive to provide an optimal viewing experience across a wide range of devices including mobile phones for hikers on the go, as well as tablets and desktop computers. It also includes a custom built interactive map utilizing Open Street Map, map segments, sections and itineraries. Walkers can share their Island Walk stories on the website blog via a “Share Your Island Walk Story” online form.

The website content and imagery is organized in a way that informs and educates visitors interested in long-distance walking treks on Prince Edward Island.

The Island Walk has been covered by numerous media outlets including The Globe and Mail, CBC, National Geographic and more.

Young woman hiker looking out over the water, Island Walk Section 1, St. Catherines, PEI
Young woman hiking with backpack, Island Walk Section 12, McNeils Mills, PEI
Two men walking down red clay hill, Island Walk Section 15, Long River, PEI
Male cyclist, Island Walk, Section 17, Dalvay, PEI
Male hiker, Island Walk Section 18, Bedford, PEI
Male hiker surrounded by trees, Island Walk Section 18, Bedford, PEI
Two women walking on red clay road surrounded by trees, Island Walk Section 23, Little Harbour, PEI
Young woman with back[ack, Island Walk Section 30, Uigg, PEI

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