As social media and online marketing have become another venue to get your message out there, it’s more important now than ever that traditional media not be ignored. Truth be told any great marketing strategy includes both traditional and online marketing. You need to get your brand noticed on all fronts. With the over saturation of the cyber world, it’s getting harder and harder to get noticed and the competition for consumer attention is fierce. While the droves of people are jumping on the online bandwagon, the traditional marketing landscape seems wide open so don’t miss the opportunity. Is traditional marketing as effective as its online counterpart? Absolutely. Read on!
Print VS Online
Here’s a great article about why print is still important, supported by an academic study presented at the annual meeting of the Association for Education in Journalism and Mass Communication called “Medium Matters: Newsreaders’ Recall and Engagement With Online and Print Newspapers” (pdf), by Arthur D. Santana, Randall Livingstone, and Yoon Cho of the University of Oregon. It compares reading the print edition of the New York Times with reading the online edition and which of the two mediums has the most impact on the reader. One group was given the paper edition while the second group was given the online edition. They were given 20 minutes of reading time and then asked to complete a short survey. I’ll cut to the chase… print wins on many fronts, especially when it comes to recall.