The Vancouver Island Trail Association is a dedicated group of volunteers who are passionate about developing the Vancouver Island Trail (VIT) and showcasing the diversity of Vancouver Island.
Vancouver Island Trail Association (VITA) is a not for profit and registered as a charity. Focused on building new and linking existing trails from Victoria in the south to Cape Scott at the northern tip of the island, VITA partners with Indigenous Communities and private companies in creating the Vancouver Island Trail which showcases the spectacular West Coast landscape and communities.
SOLUTION: TechnoMedia started a deep dive into the VIT website and reorganized the content with first and foremost the User in mind. We incorporated all the trails into 7 Sections. These 7 Sections were applied throughout the website so that the users, and hikers, would not get lost in all the information.
We knew that visual assets would be an integral part to telling the VIT story. We used available photography, and as much as possible, used imagery that included people. We believe that scenery sells the location, imagery that includes people sells the experience.
The new VIT website has great Search Engine Optimization and the best Content Management System available. It is responsive to provide an optimal viewing experience across a wide range of devices including mobile phones for hikers on the go, as well as tablets and desktop computers.