Rediscover the magic of going to the theatre.
Contemporary comedies, Canadian plays, concerts, and more at PEI’s theatre by the sea.
Challenge: To modernize the overall Victoria Playhouse brand.
Solution: The new website, updated logo, photography and writing has changed the personality of the brand for the Victoria Playhouse without it being a complete departure. It is now more modern, contemporary and relevant. This new approach will target a wider demographic, increasing future sales opportunities. The new messaging also clearly positions the Victoria Playhouse as professional theatre and live concerts specializing in contemporary comedy and more, while dismissing any misconceptions that it is community theatre.
The Victoria Playhouse Inc., was formed in 1981 and is located in the beautiful village of Victoria by the Sea, Prince Edward Island.